APX / Asia Pallet Express /
APX / Asia Pallet Express /
APX / Asia Pallet Express /
01/20/2021
About The Project
APX is sharing the mission of building Asia’s largest pallet network,
making partial truckload (LTL) shipping as easy as sending a parcel.
Bangkok based start-up is revolutionising the trucking industry in
Thailand and Southeast Asia with secured scalable logistic platform
and professional logistic services that directly connects shippers
and carriers.
LOCATION
Bangkok, Thailand
BUSINESS SECTOR
Logistics technologies /
Delivery services
Delivery services
WE DELIVERED
Branding system / Brand strategy /
Pitch deck / Marketing strategy /
Web design / UI design /
Pitch deck / Marketing strategy /
Web design / UI design /
WEBSITE
www.apx.group
TAGLINE
‘Distribution Reimagined’
Permanent tagline to reinforce
APX tone and feeling.
Permanent tagline to reinforce
APX tone and feeling.
MESSAGING
‘Making LTL Shipping As Easy
As Sending A Parcel’, APX marketing message that connects the APX with its target audience.
As Sending A Parcel’, APX marketing message that connects the APX with its target audience.
Client needs
In order to help APX to achieve their mission to build Asia’s Largest
Less-than-truckload (LTL) network and make (LTL) shipping as easy as sending a parcel. In the early stages of the process, we envisioned the firm as a disruptive technology and data-driven company rather than a traditional logistic services provider. The values of consolidation, digitalisation, and connection inspired our whole design approach throughout the project.
Solution
To communicate APX position as a leading Asia’s LTL network provider,
we created an instantly recognisable and remembered corporate symbol, as well as a dynamic logotype that interacts with our brand identity.
Sharp edges and circles show the technological mindset of the company, as well as our focus on unity, connection, and flawless program execution.
LOGO’S/SYMBOLS
The distinguished symbol is linked to
the APX dynamic master logo, which
can be adapted for new APX products.
the APX dynamic master logo, which
can be adapted for new APX products.
CIRCLE MEANING
APX network is like a circle of life,
reliant on unity and connectivity.
reliant on unity and connectivity.
COLORS
Brand enthusiasm and optimism is yellow, while power and sophistication is black.
Brand typography
The Exo 2 and Roboto type families were chosen based to geometrical features that complement our technical approach.
Emotional angle
APX is transforming a new behaviour and pattern to help communities grow in size. Since local transportation businesses are now unable to compete with large market competitors, particularly multinational corporations, due to a lack of technology and funding.
Therefore, together with them, we deliver seamless door-to-door
services for LTL shipments to and from anywhere in Thailand.
type&image
User friendly onboarding process tailored to company employees
COMPANY WEBSITE
New developed website to
match companies brand identity.
APX Cloud: Scalable Logtech Platform
The APX‘s LTL ecosystem is powered by scalable cloud solutions
offering a full range of services for clients, members, third-parties and the APX organisation. As we design new corporate look the interface required a touch-up to fit the newly developed corporate look.
DASHBOARD
The core tool for hub management and all related network operations.
MOBILE APP
APX warehouse and driver app integrate all parties of the process into one system.
